BY MIKE RUMBLE

The old building at 113 N. Main Street in Holly Springs, a former repair shop, had been vacant for years. It was an eyesore. That all changed this past May when Asia’s Cakes moved in, transforming the building with a new coat of paint, outdoor seating and a bright yellow awning stamped with the enticing word “bakery.” 

The bakery’s founder, India Matlock, has had baking in her soul since she was four years old. Her dad was a baker, and a love for the art of baking runs in her family. When the pandemic hit, she was baking cakes in her home, and as the pandemic’s impact receded, her business was still booming due to loyal clients who helped promote their good experience to others. Matlock was able to move into a brick-and-mortar shop.

Today, Asia’s Cakes offers visitors a cozy area where they can read over pastries and coffee. The business still emphasizes cakes, which Matlock offers in traditional flavors such as chocolate and vanilla, but also in more elaborate flavors, such as Reese’s and Oreo funfetti for the kids and butter pecan, Italian cream and banana pudding for adults. She will work with her clients if they have a special flavor or design in mind.

In Matlock’s new location, many of her staff are young people working at their first jobs. In fact, she named the bakery after her first child, Asia, who also assists Matlock at the bakery. “Through teaching and making her feel [like she’s] an active part of the bakery, she [plans to] take over when I retire,” says Matlock. 

Giving back to the community is important to Matlock. “The community supported me through the pandemic when times were tough for everyone, and I want to give back … by providing a place where people feel welcome and at home,” she says.

To learn more about Asia’s cakes, visit their North Main Street location or go to asiascakes.com. 

Check out stories from around the Western Wake at 5westmag.com.